Lantmännen shares best practices across 20 countries with online videos

Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. They operate in 20 countries and have approximately 10 000 employees in total.

When Lantmännen was facing challenges in sharing best practices across the entire group, they decided to use online videos. With Dream Broker Studio they could align the whole organisation towards same business targets and strategy. Lantmännen is now using videos across different functions such as IT, HR, Finance, Quality, Sales and Operations. They see benefits especially in training:

“One area where we have seen great benefits from video production, is one company in Finland. They are making short video instructions in the production, showing different tasks, how to perform them. They are especially useful for new employees or seasonal workers.”

Currently Lantmännen has more than 200 Dream Broker users across the group in different countries, sectors and functions. For them it is particularly important, that the users don’t have to be experts in video production, but everyone can easily create, edit and share videos.

“Together with Dream Broker we are creating a culture where communication belongs to everyone.”

Lantmännen produces on average 50 videos each month and has more than 50 000 video views. For Lantmännen it has been essential to create videos quickly and that the videos follow company’s guidelines. With Dream Broker Studio users can add company’s logos, colors and fonts to their videos. This assures easiness and similarity in the video creation. Moreover, they use Dream Broker Studio statistics to measure the impact of videos and make sure videos reach the target audience.

“We are very happy with Dream Broker Studio, that helps us support our different business needs and their expertise has helped us bring measurable benefits from our communication activities.”

Nina Martelleur
Product Owner Intranet
Lantmännen Group, Sweden

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