The transformation from online video provider to a communication software company has not been easy. For the past decade Dream Broker has, with great effort, followed its path to design and develop a complete communication software platform, which not only allows easy and secure management of online video resources for all variety of needs starting from IT training to top level management communication needs, but also caters for every person’s daily communication needs whether it is internal or external. The requirements for mastering related technologies and highest level security patterns have been staggering, and to accomplish this based on organic growth has required balancing between projects in order to maintain the highest level of cyber security and to create a robust system meant for most secure and compliant yet easy to use communication.

Today coming from Finland and the European Union - Dream Broker is able to offer the most solid, secure and performant online video platform, Dream Broker Studio as well as provide an undeniable, real substitute to Microsoft Teams, Zoom and Slack when it comes to every person’s daily communication needs, for video meetings and conferences, chatting and file sharing – a product called Dream Broker #One or simply #One. To make this offering truly unique, all the products and services are hosted, and data processing occurs purely from within the EU without affiliation with public cloud providers or external legislative systems outside of the EU.

During the past period, whilst learning to compete with mainly US based data giants that monopolize the communication software markets and collect the profits globally, Dream Broker has needed to adjust the ways it operates. Alongside its direct sales organisation, an online store has been introduced allowing customers to buy smaller editions and subscriptions on their own, paving way for wider enterprise use scenarios. Dream Broker is also researching suitable partners to provide the products and services through selected partner networks and their sales and support channels.

The detrimental changes in the general market and business environment, especially in Finland, changing buying behaviors, the need for adjusting the story line to new product and its highly competitive market, as well as the need to quickly adapt to new ways of marketing have caused significant changes in organisation structures and leadership. A corporate restructuring has been required to ensure the future and continuity of the services and workplaces, which recently have been under way in an exemplary way. The company truly believes that with the right motivated people, the possibilities going forward are enormous. Building an organisation and finding people that can compete with the largest software companies in the world, respect our customers’ data security and regulations related to confidentiality, and that truly walks the walk, has at times been challenging with expectations surpassing many people’s personal comfort zones. When it comes to work force and finding new employees, the highlighted challenges are considered with utmost urgency and will be mitigated with the help of greater transparency, better leadership and mutual trust being built from day one.