About the Race
The Nord Stream Race is the largest yacht race in the Baltics, and pits the five best national teams from Finland, Denmark, Germany, Russia and Sweden against each other in an epic 1,000 nautical mile offshore race, visiting each of the participating countries along the way, to determine the ultimate title of “Best Yacht Club in the Baltics”.
Starting in Kiel, the teams will compete in identical, Finnish-designed ClubSwan 50 racing yachts in multiple legs, stopping in Copenhagen, Stockholm, Helsinki and St. Petersburg. In addition to each of these offshore legs, there will be inshore races held at each of the stopovers, with the yachts racing close to the main harbours creating an exciting event for spectators to enjoy. The results of the offshore legs and inshore races will be combined to produce an overall winner.
Representing Finland is the sailing club of Esbo Segelförening with ten highly skilled young sailors supported by Dream Broker, the leading online video software company from Finland. Dream Broker are especially excited about supporting the race, as one of the crew members is Oliver Hartas, Content Producer at Dream Broker. An experienced sailor originally from Australia, Oliver was asked to join the team as Trimmer, and is especially proud not only to represent Dream Broker, but to have the opportunity to represent Finland as well.
Dream Broker is proud to support the team in their endeavour because it aligns strongly with the values and principles of the company. Making waves in the Baltic Sea and the software industry alike, the strong sense of ambition, passion and heart drives both entities, to new horizons that would not be possible without meaningful communication. Their online video software product, Dream Broker Studio, is leading the industry in revolutionising business communication with the power of video.
Now more than ever, maintaining great communication is key for every organisation and industry, and video is the most effective medium, making up of 82% of all internet traffic. Working remotely also relies heavily on cyber secure video communication, and Dream Broker Studio enhances all aspects of business communication in a fun, natural and productive way. The team will not only be using Dream Broker Studio to post live updates during the race, but as a case study, Oliver will continue working, even from out to sea, thanks to the power of Dream Broker Studio.
CEO, Mika Ahokas, Dream Broker Ltd, Tel. +358 40 583 7782, mika.ahokas(a)dreambroker.fi
PR & Communications: Alexandra Taimitarha, Dream Broker Ltd, Tel. +358 40 410 8188, alexandra.taimitarha(a)dreambroker.fi
In the Nordics, when someone is looking to purchase some sports or outdoor equipment, chances are they will go to an XXL store. This is because they trust that they will find the predictability of well-known brands, enjoy a wide selection of products, and they won’t be overcharged. It is through these simple business values that XXL grew to become the market leader in the Nordics, with over 90 megastores selling well-known sports brands and outdoor gear.
Sometimes, meteoric growth can be attributed to luck, but in the case of XXL, it was hard work, intelligent business decisions and a strong culture of ‘doing things right,’ that led to the company achieving such enviable business success. So, what can we learn from this burgeoning Norwegian company that can be applied to other businesses?
There are many pillars required to sustain the growth of a business, and it is no secret that communication is key in every business, of any size. However, some keys are difficult to use, and just having the key does not enable the door to be unlocked.
Simply knowing that communication is critical to business success is not enough to achieve it. As it was one of the world’s fastest growing retailers of sports and outdoor goods, XXL recognised this and began extensive research and investigation into how to turn “communication” from an obscure caption on a motivational poster, into concrete business gains. Jon Harald Espolin Johnson is the Head of Training and Development – Group Operations at XXL, and in commenting about their successful growth, he stated: “All in all, we are about 5,000 people. To be successful, we need highly skilled and motivated people. In general, we are increasing our online training capacities, and COVID-19 accelerated this”.
The trademark grey buildings, with the neon green signage are practically a part of the landscape of Northern Europe, almost as recognizable as the Golden Arches. For years, this iconic Norwegian brand has been steadily growing and expanding, providing a textbook example of scalable business growth to a population who are no strangers to successful business.
In addition to the well-known and popular physical stores, Johnson explains that they “…have a very strong and growing e-commerce business”. Obviously, the entire global economy underwent significant changes due to COVID-19, with e-commerce being a major focus worldwide.
Without disregarding this trend, XXL believes that a healthy balance between online retail and physical stores is important. Managing Director of XXL Austria, Magnus Kreuger said “In these challenging times, it is particularly gratifying that we will open the eighth [Austrian] branch in Klagenfurt in 2021. I am very proud of it. Now is the right time and the location is perfect.”
With news channels flooded with reports of companies like Amazon reporting it “had doubled its quarterly profits with net sales rising by 40%” (The Guardian, 18/11/21), it could seem that e-commerce was leaving brick-and-mortar stores in the dust. This makes it easy to question XXL’s decision to continue investing in physical stores. However, reports by such publications as the Financial Times suggest that the data tells a different story. A dive into the 2019 FT 1000 ranking of Europe’s fastest growing companies claims that “The answer is online, or with a calibrated mix of web and bricks-and-mortar sales.”
Clearly, focusing on both e-commerce and physical stores is one of the successful strategies that XXL employed. But this is easier said than done, because as we have already established, communication is key. For a company as large as XXL, especially one that is growing at a similar rate, having effective, meaningful communication systems in place is absolutely critical.
One of the traps a lot of businesses fall into, is relying on outdated methods of communication, such as email, to handle things such as trainings, updates or announcements. A manager or CEO may spend days creating and honing a company-wide email, notifying staff of a particular update, new system or process, with the result often being only marginally better than not communicating at all.
The reason for this is that as a method of communication, email is relatively limited, and almost dangerously ineffective. In this and practically every cases where information is coming from a senior management position and being transmitted to large swathes of employees, an email is a one-way communication method.
Nobody ever replies to these kind of emails, so there is no direct response that the information was received. Worse than that, it is almost impossible to get any data or metric on how many people saw the email and/or opened it. Even if this data is accessible, there is no way to know if the whole email was read. Even worse still, speaking of accessible data, email as a medium is not cyber secure!
In addition, no matter how carefully the email is crafted, there is nothing inspiring about it. Email has become the most reviled communication tool in business, representing a faster, cheaper fax machine. Well respected business magazine Forbes has published a plethora of content, damning the medium;
One of the reasons why email is still so widely used, is because everyone has it. But for larger companies, emails are far from the best solution to communication. The above reasons are just a few examples as to why. So, what is the solution?
Like all of us, XXL recognised that communication was critical to their continued success. What they did differently, is they understood that it required further development. As an example, companies with large and/or scattered workforces can struggle to manage employee trainings. Online training has been largely underdeveloped in recent history, and suddenly became an international necessity with the COVID-19 pandemic. With companies all around the world looking for ways to successfully manage the training of their employees, the search for solutions has grown drastically. Jon Harald commented:
One of the key findings that XXL realised, was the value of video based content. The explosive growth of video content consumption in just the social media sphere recently indicates a new pattern in the Information Age;
As a medium, it is rivalled only by face-to-face (f2f) meetings in terms of how effectively information is exchanged and absorbed and although it may come as a surprise, utilising video in a business environment is more accessible than ever. It no longer requires huge budgets, reels of film and a lifetime of filmmaking skills. With the right tools, an effective, professional video can be created by anyone in less time than it takes to prepare for an in-person meeting.
Another thing to consider is that once made, a video is a reusable asset, unlike a manager’s time. A video can be replayed over and over, without requiring any further time for meetings. This is one example of how a video can prove to be even more advantageous than a f2f meeting.
But beyond repeatability and saving time, video affords another metric that is oft overlooked when compared to f2f meetings, and that is trackability. It can be widely assumed that if someone is present in the meeting room, that they are absorbing all the knowledge and information that is coming at them during the meeting. But listening, and understanding are two very different things. How often have you noticed someone whose attention wanders in the middle of a meeting?
There has been a recent uptick in journals and medical papers publishing evidence to corroborate that which most of us already assumed; we all learn differently. Some people may have the ability to sit and absorb information as it flows to them, for hours on end. There are many others, though, who may absorb information better a different way, and this does not make them any less effective.
So, whilst someone may be physically in the meeting room, they may not be absorbing all the information. It is not acceptable to just get up and walk out of a meeting when your attention wavers. A video, however, can be paused, and returned to when it suits you best, meaning you are able to consume the information on your own terms, in a way that best suits your learning method. Furthermore, with access to analytic data like this, you have a much more comprehensive review of what information has been consumed and understood, not just delivered.
In Dream Broker Studio, you can capture, edit, share, manage and analyse video content on anywhere, on any device, all in one entirely cyber secure platform. When asked about why he chose Dream Broker, Johnson commented:
Dream Broker Studio enables you to onboard new employees faster and continue to train existing ones. Reinforce the employer brand and let your employees tell their stories. Build a culture of sharing know-how through video. Reach and teach your employees no matter where they are located.
Whether you work in HR, IT, Marketing, or any function in the organisation, you can save time and costs by using online videos as a communication and leadership tool.
At Dream Broker, we help our customers lead their markets. That is how we became market leaders ourselves. We don’t simply sell a software, we help our customers reach their business goals through effective leadership, training, and communication.
In December 2020, Dream Broker announced that it will donate 5 euros on behalf of each of its enterprise customer, directing it to MIELI ry. With the donation, the aim is to support the association’s valuable work in developing mental healthcare services. By exceeding the level of a thousand enterprise customers by the end of the year, Dream Broker promised to increase donated amount per customer to 10 euros. At the end of the year 2020, the number of enterprise customers grew to 1026, resulting in a total donated amount of 10 260 euros. The donation is considered a general donation and it was granted to MIELI ry in March 2021.
In addition, Dream Broker has started the collaboration this year with Lapinlahden Lähde Oy, a subsidiary of MIELI ry. Operating as their technology partner, Dream Broker provides its Smart TV technology, software solutions and expertise for their use. This enables Lapinlahden Lähde to stay more effectively connected through online video communication with their important stakeholders, especially during the corona times.
Dream Broker’s collaboration with MIELI ry and Lapinlahden Lähde will tighten in other areas as well. In April 2021 Dream Broker will become one of the tenants in the Lapinlahti Hospital, where the rented facilities are dedicated to support research and development projects of Dream Broker and activities related to art, science and culture.
In the meanwhile, Dream Broker is actively working to secure the future of Lapinlahti area and its historical hospital together with other collaboration partners. As soon as the ongoing investigation of the future of Lapinlahti Hospital is completed, the ultimate goal of Dream Broker is to join forces with other like-minded stakeholders to secure the future of the hospital.
CEO, Mika Ahokas, Dream Broker Ltd, Tel. +358 40 583 7782, mika.ahokas(a)dreambroker.fi
Dream Broker publishes a new video messenger to honour the Independence day of Finland: Nian is truly a Finnish and an European solution for connecting with your friends and family when meeting physically is not possible. Finally there is an alternative and innovative video messenger available where you do not need to worry that your privacy or personal data are compromised. Nian is developed with the highest cyber security standards, the data is stored securely in Finland and your data will never be sold. With Nian you can always trust that your personal moments are safe.
Nian has been created by a Finnish online video software company Dream Broker Ltd, and is delivered by Dream Broker’s subsidiary Black Adamant Technologies Ltd. Dream Broker is known for its cyber-secure approach and video-first technologies since its establishment in 2007. Company that has previously provided high-quality video solutions for enterprises only, now for the first time offers a solution to make the everyday life easier for all people and citizens.
Simplicity at the core
What makes Nian special is its simple design and trustworthiness. All generations from children to grandparents can easily use the application to connect with each other. Mindfully chosen features allow users to focus on what truly matters – staying in touch with the loved ones.
– During the last decade, we recognized that in today’s world of being constantly connected, it is paradoxically becoming increasingly difficult and complex to stay in touch with those who matter the most, your loved ones. With Nian we introduce a safe, easy-to-use and innovative video messenger for everyone. We have considered all users when developing this user friendly, safe and trustworthy solution for all regardless of their age or technological capabilities. In order to honour our home country and roots we decided to publish Nian on the Independence Day of Finland in our home country Finland and also in Sweden, Denmark, Norway, the Netherlands, Germany, Iceland and the United Kingdom, celebrates Mika Ahokas, the CEO of Dream Broker Ltd.
Nian in a nutshell
SEND AND RECEIVE VIDEOS
Show your loved ones what’s happening in your everyday life by sharing safe video messages.
If a picture tells more than 1000 words, imagine what a video can do.
Stay in touch with your circle of friends and family. Give the group conversation a cute name or mute notifications when you need time to focus on something else.
Let your loved ones know where you are so they know you are safe. You can also share your location when travelling to exciting new places. Let your loved ones follow your adventures.
THINKING OF YOU
We all have moments when a loved one crosses our mind, but it’s not the best time to reach out to them. Simply hold down the record button to let them know you’re thinking of them.
MULTI DEVICE USAGE
With Nian, you can access all your video conversations from smartphones and tablets.
Nian is free to download from App Store and Google Play marketplaces.
Nian Unlimited is a monthly paid subscription, which unlocks unlimited storage and other functionalities for you to stay in touch with your loved ones.
- Store unlimited number of video messages
- Create unlimited number of permanent groups
- Invite unlimited number of friends
- The price of Nian Unlimited subscription is 0,99 € / month
Read more: www.mynian.com
CEO, Mika Ahokas, Dream Broker Ltd, Tel. +358 40 583 7782, mika.ahokas(a)dreambroker.fi
PR & Communications: Helmi Lindström, Dream Broker Ltd, Tel. +358 40 586 2822, helmi.lindstrom(a)dreambroker.fi
After receiving the latest updates from public authorities and several healthcare sector customers of Dream Broker, we wanted to also contribute to the prevention work against Coronavirus epidemic.
Get a direct link to the video here.
At the beginning of this year, an epidemic caused by the new coronavirus began in China, that causes respiratory symptoms similar to those caused by influenza. The virus spreads from person to person through droplet transmission. The patients’ symptoms include fever, coughing and shortness of breath. The incubation period for the virus is on average 5 days. If you are experiencing any aforementioned symptoms visit your occupational healthcare provider or the closest public healthcare center in your municipality.
Recommended precautions to stop the spreading of the virus:
- Avoid travelling to the epidemic areas.
- Wash your hands frequently and thoroughly (for at least 20 seconds) or if not possible use a disinfectant.
- Avoid touching your eyes, nose and mouth.
- Cover your mouth and nose when you cough or sneeze.
- Stay informed and follow advice given by your healthcare provider and take extended care of your fellow citizens and coworkers.
Follow this link to the Finnish institute of health and welfare Coronavirus update page:
Disease advice from World Health Organisation:
We hope that you found this information and video to be useful in your organisation.
+358 50 381 0836
Between March and May 2019, hundreds of like-minded professionals from all industries and functions meet across six European capitals, to discuss how they use online video communication to establish and build trust with their employees and clients as trust drives all business.
Every Dream Broker PLAY event is an exclusive invitation-only gathering for decision makers. The interactive program provides the participants with valuable networking opportunities and broad insight to the event theme “Trust Drives All Business” from multiple angles. Annually, the tour attracts over 600 business professionals who share their vision, experiences and ideas on how to revolutionise their communication.
Security and privacy have always been our top priorities in software design and development and in the ways our personnel processes data. We are proud to be able to offer our customers a genuinely European solution, which doesn’t transfer personal data outside the EEA. Dream Broker Studio is our own software and hosted using hardware and server systems owned and operated by us. This provides our customers peace of mind, which has always been crucial for entities who are revolutionising their communication and expanding the use of online videos in all functions of their organisation.
Over 600 professionals meet in 6 Northern European capital cities in Q2.
Today, every function in every organisation needs to succeed in communication with their most important people – employees and customers. Therefore, communication should be also your priority, regardless of what function or position you are working in today.
Notification of an upcoming maintenance break in Dream Broker Studio video platform. The maintenance is scheduled for May 20th – May 21st, 2017 from 10pm to 6am (UTC +0300).
During the maintenance window, we are performing regular performance and security updates to the production environment of Dream Broker Studio. This operation does not require any action from our customers. During the maintenance, breaks in availability of the software are to be expected. We aim to minimize all inconvenience caused by the maintenance.
Dream Broker has launched a new version of their test-winning online video platform, Dream Broker Studio. The platform is used by over 700 customer organisations to communicate, lead and learn with the advantage of videos. The updated Dream Broker Studio introduces enterprises a new way of communication and leadership. Continue reading