Dream Broker has been featured in the Top 250 ICT companies list in Finland this year. The Tivi Top 250 list is released every year and outlines the top performing ICT companies in Finland. Making it onto the list at number 236 as a private, independent company is a great, and rare achievement of which Dream Broker are proud. This is because the majority of companies in the list are subsidiaries or local branches of global ICT giants, publicly listed international companies, or one of many growth companies that have significant backing from venture capital funds. The list is the work of the authoritative IT and technology magazine in Finland, Tivi.
Exceeding the 10 million Euro revenue milestone in 2020 only encouraged Dream Broker to continue to invest in their people and company more. Attracting more talent to all six countries where the company operates today, Dream Broker are also continuously expanding its operations to new countries. By the year 2025, the company expects to expand its operations to a global level including all corners and continents. The continued long-term growth is a good indicator that they are well on their way in becoming a truly market-leading online video software powerhouse, that has the capacity to serve all the needs and use cases of its customers.
In today’s world of hundred-million Euro investment slush funds, growing an independent company beyond the basement or garage, let alone to achieve international recognition as an industry leader, could be considered highly unlikely at best. Yet, Dream Broker has grown to its current size without the aid of big investment Euros, reinvesting its revenue directly into the people, the products and development.
Make no mistake, Dream Broker is on the radar of many investors, but Ahokas and his company have been confidently moving from strength to strength since day one. With scores of brilliant employees at his side, he sees no reason why Dream Broker can’t continue its impressive growth and become one of the big players, competing with other software giants on the global scale. Dream Broker’s vision and dream is to disrupt the long history of U.S. based companies dominating the world stage, by leading the way for more European companies to compete at the same level.
One of the key challenges and concerns facing the European political landscape has been to secure the EU’s interests, and avoid it becoming a second-tier economy. This can only be achieved by cultivating companies like Dream Broker, and championing the innovative spirit of European businesses. That is why Dream Broker and its people believe that it is vital for Finland and Europe to lead by example, proving that independent companies operated in the style of a family business, can survive. But more than that, they can achieve great success, and even become the benchmark of their industry.
Ahokas is quick to highlight the family culture he has fostered and develops at Dream Broker, believing that the new era of collaborative, agile and dynamic business management can, and should apply to software companies. All of the owners of the company have started as employees, exemplifying the CEO’s desire to cultivate a genuine team spirit and family attitude. He hopes his efforts, and those of his employees might inspire others.
Open positions can be found from the Dream Broker website: https://dreambroker.com/careers/
CEO, Mika Ahokas, Dream Broker Ltd, Tel. +358 40 583 7782, email@example.com
PR & Communications: Alexandra Taimitarha, Dream Broker Ltd, Tel. +358 40 410 8188, firstname.lastname@example.org
About the Race
The Nord Stream Race is the largest yacht race in the Baltics, and pits the five best national teams from Finland, Denmark, Germany, Russia and Sweden against each other in an epic 1,000 nautical mile offshore race, visiting each of the participating countries along the way, to determine the ultimate title of “Best Yacht Club in the Baltics”.
Starting in Kiel, the teams will compete in identical, Finnish-designed ClubSwan 50 racing yachts in multiple legs, stopping in Copenhagen, Stockholm, Helsinki and St. Petersburg. In addition to each of these offshore legs, there will be inshore races held at each of the stopovers, with the yachts racing close to the main harbours creating an exciting event for spectators to enjoy. The results of the offshore legs and inshore races will be combined to produce an overall winner.
Representing Finland is the sailing club of Esbo Segelförening with ten highly skilled young sailors supported by Dream Broker, the leading online video software company from Finland. Dream Broker are especially excited about supporting the race, as one of the crew members is Oliver Hartas, Content Producer at Dream Broker. An experienced sailor originally from Australia, Oliver was asked to join the team as Trimmer, and is especially proud not only to represent Dream Broker, but to have the opportunity to represent Finland as well.
Dream Broker is proud to support the team in their endeavour because it aligns strongly with the values and principles of the company. Making waves in the Baltic Sea and the software industry alike, the strong sense of ambition, passion and heart drives both entities, to new horizons that would not be possible without meaningful communication. Their online video software product, Dream Broker Studio, is leading the industry in revolutionising business communication with the power of video.
Now more than ever, maintaining great communication is key for every organisation and industry, and video is the most effective medium, making up of 82% of all internet traffic. Working remotely also relies heavily on cyber secure video communication, and Dream Broker Studio enhances all aspects of business communication in a fun, natural and productive way. The team will not only be using Dream Broker Studio to post live updates during the race, but as a case study, Oliver will continue working, even from out to sea, thanks to the power of Dream Broker Studio.
CEO, Mika Ahokas, Dream Broker Ltd, Tel. +358 40 583 7782, mika.ahokas(a)dreambroker.fi
PR & Communications: Alexandra Taimitarha, Dream Broker Ltd, Tel. +358 40 410 8188, alexandra.taimitarha(a)dreambroker.fi
In the Nordics, when someone is looking to purchase some sports or outdoor equipment, chances are they will go to an XXL store. This is because they trust that they will find the predictability of well-known brands, enjoy a wide selection of products, and they won’t be overcharged. It is through these simple business values that XXL grew to become the market leader in the Nordics, with over 90 megastores selling well-known sports brands and outdoor gear.
Sometimes, meteoric growth can be attributed to luck, but in the case of XXL, it was hard work, intelligent business decisions and a strong culture of ‘doing things right,’ that led to the company achieving such enviable business success. So, what can we learn from this burgeoning Norwegian company that can be applied to other businesses?
There are many pillars required to sustain the growth of a business, and it is no secret that communication is key in every business, of any size. However, some keys are difficult to use, and just having the key does not enable the door to be unlocked.
Simply knowing that communication is critical to business success is not enough to achieve it. As it was one of the world’s fastest growing retailers of sports and outdoor goods, XXL recognised this and began extensive research and investigation into how to turn “communication” from an obscure caption on a motivational poster, into concrete business gains. Jon Harald Espolin Johnson is the Head of Training and Development – Group Operations at XXL, and in commenting about their successful growth, he stated: “All in all, we are about 5,000 people. To be successful, we need highly skilled and motivated people. In general, we are increasing our online training capacities, and COVID-19 accelerated this”.
The trademark grey buildings, with the neon green signage are practically a part of the landscape of Northern Europe, almost as recognizable as the Golden Arches. For years, this iconic Norwegian brand has been steadily growing and expanding, providing a textbook example of scalable business growth to a population who are no strangers to successful business.
In addition to the well-known and popular physical stores, Johnson explains that they “…have a very strong and growing e-commerce business”. Obviously, the entire global economy underwent significant changes due to COVID-19, with e-commerce being a major focus worldwide.
Without disregarding this trend, XXL believes that a healthy balance between online retail and physical stores is important. Managing Director of XXL Austria, Magnus Kreuger said “In these challenging times, it is particularly gratifying that we will open the eighth [Austrian] branch in Klagenfurt in 2021. I am very proud of it. Now is the right time and the location is perfect.”
With news channels flooded with reports of companies like Amazon reporting it “had doubled its quarterly profits with net sales rising by 40%” (The Guardian, 18/11/21), it could seem that e-commerce was leaving brick-and-mortar stores in the dust. This makes it easy to question XXL’s decision to continue investing in physical stores. However, reports by such publications as the Financial Times suggest that the data tells a different story. A dive into the 2019 FT 1000 ranking of Europe’s fastest growing companies claims that “The answer is online, or with a calibrated mix of web and bricks-and-mortar sales.”
Clearly, focusing on both e-commerce and physical stores is one of the successful strategies that XXL employed. But this is easier said than done, because as we have already established, communication is key. For a company as large as XXL, especially one that is growing at a similar rate, having effective, meaningful communication systems in place is absolutely critical.
One of the traps a lot of businesses fall into, is relying on outdated methods of communication, such as email, to handle things such as trainings, updates or announcements. A manager or CEO may spend days creating and honing a company-wide email, notifying staff of a particular update, new system or process, with the result often being only marginally better than not communicating at all.
The reason for this is that as a method of communication, email is relatively limited, and almost dangerously ineffective. In this and practically every cases where information is coming from a senior management position and being transmitted to large swathes of employees, an email is a one-way communication method.
Nobody ever replies to these kind of emails, so there is no direct response that the information was received. Worse than that, it is almost impossible to get any data or metric on how many people saw the email and/or opened it. Even if this data is accessible, there is no way to know if the whole email was read. Even worse still, speaking of accessible data, email as a medium is not cyber secure!
In addition, no matter how carefully the email is crafted, there is nothing inspiring about it. Email has become the most reviled communication tool in business, representing a faster, cheaper fax machine. Well respected business magazine Forbes has published a plethora of content, damning the medium;
One of the reasons why email is still so widely used, is because everyone has it. But for larger companies, emails are far from the best solution to communication. The above reasons are just a few examples as to why. So, what is the solution?
Like all of us, XXL recognised that communication was critical to their continued success. What they did differently, is they understood that it required further development. As an example, companies with large and/or scattered workforces can struggle to manage employee trainings. Online training has been largely underdeveloped in recent history, and suddenly became an international necessity with the COVID-19 pandemic. With companies all around the world looking for ways to successfully manage the training of their employees, the search for solutions has grown drastically. Jon Harald commented:
One of the key findings that XXL realised, was the value of video based content. The explosive growth of video content consumption in just the social media sphere recently indicates a new pattern in the Information Age;
As a medium, it is rivalled only by face-to-face (f2f) meetings in terms of how effectively information is exchanged and absorbed and although it may come as a surprise, utilising video in a business environment is more accessible than ever. It no longer requires huge budgets, reels of film and a lifetime of filmmaking skills. With the right tools, an effective, professional video can be created by anyone in less time than it takes to prepare for an in-person meeting.
Another thing to consider is that once made, a video is a reusable asset, unlike a manager’s time. A video can be replayed over and over, without requiring any further time for meetings. This is one example of how a video can prove to be even more advantageous than a f2f meeting.
But beyond repeatability and saving time, video affords another metric that is oft overlooked when compared to f2f meetings, and that is trackability. It can be widely assumed that if someone is present in the meeting room, that they are absorbing all the knowledge and information that is coming at them during the meeting. But listening, and understanding are two very different things. How often have you noticed someone whose attention wanders in the middle of a meeting?
There has been a recent uptick in journals and medical papers publishing evidence to corroborate that which most of us already assumed; we all learn differently. Some people may have the ability to sit and absorb information as it flows to them, for hours on end. There are many others, though, who may absorb information better a different way, and this does not make them any less effective.
So, whilst someone may be physically in the meeting room, they may not be absorbing all the information. It is not acceptable to just get up and walk out of a meeting when your attention wavers. A video, however, can be paused, and returned to when it suits you best, meaning you are able to consume the information on your own terms, in a way that best suits your learning method. Furthermore, with access to analytic data like this, you have a much more comprehensive review of what information has been consumed and understood, not just delivered.
In Dream Broker Studio, you can capture, edit, share, manage and analyse video content on anywhere, on any device, all in one entirely cyber secure platform. When asked about why he chose Dream Broker, Johnson commented:
Dream Broker Studio enables you to onboard new employees faster and continue to train existing ones. Reinforce the employer brand and let your employees tell their stories. Build a culture of sharing know-how through video. Reach and teach your employees no matter where they are located.
Whether you work in HR, IT, Marketing, or any function in the organisation, you can save time and costs by using online videos as a communication and leadership tool.
At Dream Broker, we help our customers lead their markets. That is how we became market leaders ourselves. We don’t simply sell a software, we help our customers reach their business goals through effective leadership, training, and communication.
Instead of giving traditional Christmas presents this year, Dream Broker donates 5 euros on behalf of each of its enterprise customer to support mental healthcare. Today Dream Broker has 974 enterprise customers. Dream Broker is a rapidly growing company which wants to give back from its success to the ones who need it the most. The amount of Dream Broker’s customers has grown during the year 2020 from little over 800 customers to its current volume and therefore Dream Broker wants to thank all the customers for the collaboration during the past year.
Additionally, Dream Broker wants to challenge positively its customers and employees to reach the limit of 1000 enterprise customers by the end of the year 2020 and when succeeding in this, Dream Broker increases the donation per customer to 10 euros.
With the donation, Dream Broker wants to support the MIELI Mental Health Finland association’s valuable work in developing the mental healthcare services and mental health. The amount to be donated will be announced during January. We wish all lovely waiting of Christmas, safe rest of the year and happy New Year!
Dream Broker Ltd
Tel. +358 40 583 7782