
How Nordic Sports and Outdoors Giant XXL Unlocked Their Success and Compounded Their Growth





One of the reasons why email is still so widely used, is because everyone has it. But for larger companies, emails are far from the best solution to communication. The above reasons are just a few examples as to why. So, what is the solution? Like all of us, XXL recognised that communication was critical to their continued success. What they did differently, is they understood that it required further development. As an example, companies with large and/or scattered workforces can struggle to manage employee trainings. Online training has been largely underdeveloped in recent history, and suddenly became an international necessity with the COVID-19 pandemic. With companies all around the world looking for ways to successfully manage the training of their employees, the search for solutions has grown drastically. Jon Harald commented:“Today, we get excited when we manage to empty an inbox, as if it were an accomplishment. The effort we put into this daily disposal ritual is silly, considering most of what we receive is clutter. Email is failing because it’s not productive to spend hours managing your means of communication.”
One of the key findings that XXL realised, was the value of video based content. The explosive growth of video content consumption in just the social media sphere recently indicates a new pattern in the Information Age;“A key question we asked ourselves was what is high quality training content? We realised that to reach out and engage our people, we need to create more video-based training content. So last year we searched the market and luckily, we found Dream Broker”
As a medium, it is rivalled only by face-to-face (f2f) meetings in terms of how effectively information is exchanged and absorbed and although it may come as a surprise, utilising video in a business environment is more accessible than ever. It no longer requires huge budgets, reels of film and a lifetime of filmmaking skills. With the right tools, an effective, professional video can be created by anyone in less time than it takes to prepare for an in-person meeting.If we consume so much content in video form in our private lives, why wouldn’t it work in a business environment?


Dream Broker Studio enables you to onboard new employees faster and continue to train existing ones. Reinforce the employer brand and let your employees tell their stories. Build a culture of sharing know-how through video. Reach and teach your employees no matter where they are located. Whether you work in HR, IT, Marketing, or any function in the organisation, you can save time and costs by using online videos as a communication and leadership tool. At Dream Broker, we help our customers lead their markets. That is how we became market leaders ourselves. We don’t simply sell a software, we help our customers reach their business goals through effective leadership, training, and communication.“In Dream Broker, it is so easy to capture, to edit and to share, and we’ve seen that after just two hours of training, our employees are ready to launch self-made videos.
Regarding support, Dream Broker offers local offices in our operating countries. To be honest, we are really impressed by the service level they offer, and there are no hidden costs. To sum up, we are really happy working with Dream Broker.”